Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The Titan portfolio owns over 60% of the domestic market share in the organised watch market.
The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. The brand regularly introduces exciting new collections, which connect with the various facets of deep-rooted human yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the catchphrase ‘Be More’, touches this as well as all other aspects of the brand.
The Titan brand architecture comprises several collections and sub-brands, each of which is a leader in own space. Notable among them are: Titan Edge - world's slimmest watch based on the philosophy ‘less is more’, Titan Raga - feminine and sensuous accessory for today's woman, Nebula - crafted with solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, also form a part of the Titan portfolio.
The watch division boasts of 275 exclusive showrooms christened ‘World of Titan', placing the brand amongst the largest chains in its category backed by 700 after-sales-service centres. The division has a world-class design studio that constantly invents new trends in wrist watches.
Titan International
Titan Industries entered the international watch market with their business endeavour in the Middle East in 1991. This launched the Titan brand of watches in the UAE, Oman, Qatar and Bahrain. Saudi Arabia and Kuwait were added in 1994.
Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The Titan portfolio owns over 60% of the domestic market share in the organized watch market.
The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. The brand regularly introduces exciting new collections, which connect with the various facets of deep-rooted human yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the catchphrase ‘Be More’, touches this as well as all other aspects of the brand.
The Titan brand architecture comprises several collections and sub-brands, each of which is a leader in own space. Notable among them are: Titan Edge - world's slimmest watch based on the philosophy ‘less is more’, Titan Raga - feminine and sensuous accessory for today's woman, Nebula - crafted with solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, also form a part of the Titan portfolio.
The watch division boasts of over 280 exclusive showrooms christened ‘World of Titan', placing the brand amongst the largest chains in its category backed by 745 after-sales-service centers. The division has a world-class design studio that constantly invents new trends in wrist watches.
Titan International
Titan Industries entered the international watch market with their business endeavour in the Middle East in 1991. This launched the Titan brand of watches in the UAE, Oman, Qatar and Bahrain. Saudi Arabia and Kuwait were added in 1994.
Titan Industries has distributors in every country it operates in. The distributors set up exclusive and multi – brand stores to sell Titan products. Apart from this arrangement, retail also takes place via high street retailers, power retailers and department stores.
To remain a successful global player, Titan has further reinforced its thrust in the international markets by evolving products to suit the tastes of the local consumer as well as being contemporary keeping the current international trends in mind.
Being the fifth largest integrated watch manufacturer in the world, Titan emphasizes world-class quality supported by excellent after-sales service policy that goes beyond the international norms. At the international level, Titan operates in the mid-premium price segment category. With innovative technology-driven products like Titan Edge - the slimmest watch in the world - Titan is presently the market leader in its category in Oman and Bahrain, and at No. 2 position in the Middle East.
Titan expanded to Asia Pacific in the late nineties. Singapore, Dubai, Malaysia, Oman, and Vietnam are some of the major countries where the brand is offered. The customers include non-residential Indians as well as Thais, Arabs and Filipinos. Through a combination of contemporary style, excellent quality and affordable prices, Titan has put together an exceptionally appealing proposition for the people of these countries.
With over a hundred million satisfied consumers world over, Titan has successfully established the brand value internationally.
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