Titan changed the way watches were designed, manufactured and marketed; Titan revolutionized the Indian Watch Industry.
Titan watches, the most trusted and popular watches in India, are manufactured at Hosur, an Industrial suburb of Tamil Nadu, India. Set up in 1985, with initially planned annual capacity of 2 million, today the unit produces over 11 million quartz analog wrist watches, thanks to the state-of-art manufacturing facilities at the unit.
Titan Industries’ Movement Manufacturing set-up was established in technical collaboration with France Ebauches, a leading quartz analog movement manufacturer in France. The Case Manufacturing set-up was based on an alliance with Citizen Watch co, Japan. In 1989, watch case manufacturing technology was obtained from Citizen Watch Co. of Japan and in mid 90s, the technology for complicated watch cases and solid link bracelets manufacture was obtained from a Swiss company. Sheet metal bracelet manufacturing facility was established in 1996 with the help of a company in Japan.
A Watch Assembly unit was established at Dehradun in 1990 and another two units were added: one at Baddi, Himachal Pradesh (2004) and the other at Roorkee (2007). Today, Titan Industries' watch assembly capacity is about 10 million watches per annum.
Titan Industries is one of the very few manufacturers in the world that manufacture watch movements, watch cases and metal bracelets under one roof. It is the fifth largest, integrated watch manufacturer brand in the world. From the initial offering of 150 models in 1987, today the supply chain and manufacturing set-up has the capability to handle over 3000 watch variants, the fact that depicts the product mix complexity.
